PharmiMike

Now here’s an interesting thing… I was recently looking at Google’s Insight tool. If you dont know, its a tool that allows you to look at search trends over time, and against keywords from 2004 onwards. So, I dropped in “Pharmaceutical Jobs”… expecting to see a steady rise in the numbers of people entering that keyphrase into Google. But, guess what, its actually fallen, and fallen quite dramatically, to 45%  of what it was at the start of 2004.

Google Insights for "Pharmaceutical Jobs"

So then I typed in “Pharma Jobs” and its the opposite story although not quite as dramatic.  So why is that?

My guess would be that:

1. people are increasingly familiar with pharma as the acceptable abbreviation of pharmaceutical
2. more people realise that searching for something as broad as pharmaceutical jobs, doesn’t really narrow their search. Indeed, the number of people who land on PharmiWeb.com as a result of that search is actually pretty small, even though we rank #3 on Google.

Interestingly you can also see that annual variations in search that mirror pretty much exactly, the traffic on PharmiWeb.com. That is, busy in January and around August, dead over Christmas, so I suspect this is pretty universal.

So have a play on the insight tool and you will see that more specific searches are rising, and also that geographically some areas like India are increasing significantly. Use that information when planning your SEO and your adword campaigns too.