PharmiMike

I’ve been away for a bit of a camping break in Pembrokeshire Wales. Wonderful place, but so much rain!!. Anyway it did give me a chance to catch up on a bit of reading… Specifically I read.

• Don’t Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug – pretty good stuff with a particularly interesting section on usability testing
• Small is the New Big : Seth Godin. Lots of snippets of business insight. Godin is always a good read.
• Risk: The Science and Politics of Fear: Dan Gardner – still reading this one, but some thought provoking stuff about how we perceive fear, how we deal with it, and how its manipulated by media and politicians 

I’m determined to read more so if anyone has any good suggestions, let me know