Pharma Digital Marketing

Cool Sites + Tools.

February 1st, 2010 Leave a comment Go to comments
A whole bunch of the more important sites and tools  in no particular order (yet!) :-)
These are all free, or have free versions, and I use all of them to some degree in my Digital Marketing.
My ratings are purely my own view of how useful they are to me in my campaigns. I admit that I may be way off for your own campaigns, or I may have missed vital functionality on many of these. The PharmiMike ratings may change over time as I discover new features, or the products evolve.

Site Tools and Widgets

  • Addthisa simple way of sharing content and providing links to social networking and sharing sites  PharmiMike rating 8/10
  • Conduit - a tool for making custom toolbars (http://pharmiweb.ourtoolbar.com/) Pharmimike rating 6/10
  • JS-Kit – commenting and ratings for your website PharmiMike Rating 8/10
  • smush.it – cool site for optimising images (making them as small as possible, so that page loading is faster.) Pharmimike rating 8/10
  • Tynt – an interesting way to keep track of content being copied from your site! Pharmimike rating 7/10

Customer Satisfaction

  • getSatisfactionGreat and increasingly popular way of supporting your customers and getting feedback from them PharmiMike rating 8/10
  • userVoice. – another customer support/feedback system (will review soon)
  • rating-system.comadd star ratings and comments
  • kampyle.com – Feedback system

Social Networking Sites (for business)

  • Facebook - PharmiMike Rating 8/10
  • LinkedInthe current daddy of business networking – pharmiMike rating 8/10
  • Plaxo – social networking service PharmiMike rating 5/10
  • meettheboss.comA “business” social network PharmiMike Rating 7/10
  • mySpace –  Social Networking - PharmiMike rating 5/10
  • Xing – Business networking – PharmiMike rating 6/10
  • ryze.comclunky but effective business networking site 7/10
  • spoke.comNetworking site (mostly USA)
  • jigsaw.comNetworking site, credit based access to contact info. Gain credits by adding contacts or buying them at $5 each – clever and well thought out site. 9/10
  • zoominfo.comBusiness networking site

Info and news

Twitter stuff

  • Twitscoop - a site that keeps track of the “buzz” on twitter – so you can see what’s a hot topic and any second
  • Tweetboard – a cool microforum you can add to your website in seconds.
  • Tweetmyjobs.com – A “job board that pushes jobs to twitter” [review]
  • cotweet.comNice Twitter client that allows you to manage multiple accounts and also assign replies to other users – so very useful for marketing teams who need to keep track.

Name Checking

Check to see what names you can register or have already got across multiple social sites.

PR and Articles

Video Stuff

  • tubemogul – publish and track your videos to multiple sites. Dont dare use anything else. PharmiMike rating 9/10
  • mippin – quite nice RSS -> mobile tool. PharmiMike rating 7/10
  • dailymotion, vimeo, youtube, etc

Others

  • Ping.fmThis is a brilliant way of updating a whole batch of sites at the same time PharmiMike rating 8/10
  • friendFeed - share information with friends or groups PharmiMike rating 6/10
  • Blogger - create and manage you own blogs for free PharmiMike rating 6/10
  • BrightKite - a location-based social network PharmiMike rating 5/10
  • NewsVine - a news service PharmiMike rating 4/10
  • Trendrr - track trends across social networks PharmiMike rating 5/10
  • pBworks - A nice Wiki-type of tool for collaboration. Free version and paid versions PharmiMike rating 7/10
  • IceRocket - blog search and much more PharmiMike rating 5/10
  • Yahoo Pipes – great tool for manipulating your RSS feeds PharmiMike rating 8/10
  • Delicious
  • clickpress.comFree press release Distribution
  • diggWeb content voted by users
  • Ninga social networking site where you can create your own for free 6/10
  • ClickTale - Track your website users and what they are doing – real time
  • aviary.com – Photo / video / audio editing online 7/10
  • HeliumCitizen journalism
  • Gravatar – a tool for managing your “Image” icon’s
  • Retaggr - “..Retaggr combines all your professional and contact details at one convenient location.”
  • mozenda.coma bit out of place here – but a good page / data / content scraper
  • keywordindex.comKeyword Lookup
  • blippr.com – interesting reviews of applications
  • isites.usbuild iPhone / smart phone apps from your website

More cool tools here: and here

Share and Enjoy:
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