Pharma Digital Marketing, e-Resourcing

Cool Sites + Tools.

A whole bunch of the more important sites and tools  in no particular order (yet!) :-)
These are all free, or have free versions, and I use all of them to some degree in my Digital Marketing.
My ratings are purely my own view of how useful they are to me in my campaigns. I admit that I may be way off for your own campaigns, or I may have missed vital functionality on many of these. The PharmiMike ratings may change over time as I discover new features, or the products evolve.

Site Tools and Widgets

  • Addthisa simple way of sharing content and providing links to social networking and sharing sites  PharmiMike rating 8/10
  • Conduit - a tool for making custom toolbars (http://pharmiweb.ourtoolbar.com/) Pharmimike rating 6/10
  • JS-Kit – commenting and ratings for your website PharmiMike Rating 8/10
  • smush.it – cool site for optimising images (making them as small as possible, so that page loading is faster.) Pharmimike rating 8/10
  • Tynt – an interesting way to keep track of content being copied from your site! Pharmimike rating 7/10
  • Custom iPhoneAppshttp://www.twitjobsearch.com/managed-solutions/iphone
  • JanRainLogin to your site using Social media Logins

SEO – keywords

Customer Satisfaction

  • getSatisfactionGreat and increasingly popular way of supporting your customers and getting feedback from them PharmiMike rating 8/10
  • userVoice. – another customer support/feedback system (will review soon)
  • rating-system.comadd star ratings and comments
  • kampyle.com – Feedback system
  • Polldaddy – has free star ratings system as well as cool survey tools.

Social Networking Sites (for business)

  • Facebook - PharmiMike Rating 8/10
  • LinkedInthe current daddy of business networking – pharmiMike rating 8/10
  • Plaxo – social networking service PharmiMike rating 5/10
  • meettheboss.comA “business” social network PharmiMike Rating 7/10
  • mySpace –  Social Networking - PharmiMike rating 5/10
  • Xing – Business networking – PharmiMike rating 6/10
  • ryze.comclunky but effective business networking site 7/10
  • spoke.comNetworking site (mostly USA)
  • jigsaw.comNetworking site, credit based access to contact info. Gain credits by adding contacts or buying them at $5 each – clever and well thought out site. 9/10
  • zoominfo.comBusiness networking site

Info and news

Twitter stuff

  • Twitscoop - a site that keeps track of the “buzz” on twitter – so you can see what’s a hot topic and any second
  • Tweetboard – a cool microforum you can add to your website in seconds.
  • Tweetmyjobs.com – A “job board that pushes jobs to twitter” [review]
  • cotweet.comNice Twitter client that allows you to manage multiple accounts and also assign replies to other users – so very useful for marketing teams who need to keep track.
  • grouptweet.com – group together tweets from say, your company
  • twittad.comadvertise on Twitter through a network of twitterers (or sell your tweets)

Name Checking

Check to see what names you can register or have already got across multiple social sites.

PR and Articles

Video Stuff

  • tubemogul – publish and track your videos to multiple sites. Dont dare use anything else. PharmiMike rating 9/10
  • mippin – quite nice RSS -> mobile tool. PharmiMike rating 7/10
  • dailymotion, vimeo, youtube, etc

Others

  • Ping.fmThis is a brilliant way of updating a whole batch of sites at the same time PharmiMike rating 8/10
  • friendFeed - share information with friends or groups PharmiMike rating 6/10
  • Blogger - create and manage you own blogs for free PharmiMike rating 6/10
  • BrightKite - a location-based social network PharmiMike rating 5/10
  • NewsVine - a news service PharmiMike rating 4/10
  • Trendrr - track trends across social networks PharmiMike rating 5/10
  • pBworks - A nice Wiki-type of tool for collaboration. Free version and paid versions PharmiMike rating 7/10
  • IceRocket - blog search and much more PharmiMike rating 5/10
  • Yahoo Pipes – great tool for manipulating your RSS feeds PharmiMike rating 8/10
  • Delicious
  • clickpress.comFree press release Distribution
  • diggWeb content voted by users
  • Ninga social networking site where you can create your own for free 6/10
  • ClickTale - Track your website users and what they are doing – real time
  • aviary.com – Photo / video / audio editing online 7/10
  • HeliumCitizen journalism
  • Gravatar – a tool for managing your “Image” icon’s
  • Retaggr - “..Retaggr combines all your professional and contact details at one convenient location.”
  • mozenda.coma bit out of place here – but a good page / data / content scraper
  • keywordindex.comKeyword Lookup
  • blippr.com – interesting reviews of applications
  • isites.usbuild iPhone / smart phone apps from your website
  • wibiya.com – quite a nice “social media” toolbar that goes on the bottom of your page

More cool tools here: and here

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