A nice article on how to avoid a social media disaster by creating good company policies
http://mashable.com/2010/08/09/prevent-social-media-disaster/
Plus there’s a useful link to a number of corporate policies here:
http://socialmediagovernance.com/policies.php
and Roche’s Social Media policy here:
http://www.roche.com/socialmedia
as well as Pfizer’s social media activities here:
http://www.pfizer.com/news/social_media/social_media.jsp
It looks like Google are starting a “Smart TV service”. This is probably a smart move and a natural extension for the company that seems to be taking over the world. As the average American spends 5 hours a day watching TV, you can see why Google wants a share of the potential Ad revenue.
The “smart TV” service allows people to search both live channels as well as content from websites such as YouTube. Special TV sets – or normal TVs connected to a Google box – will also allow people to access the web and download applications. The first TV sets will be produced by Sony and should be available in the Autumn.
The service is built around an onscreen search box, that allows people to search for content on live channels or the web.
See more here: http://news.bbc.co.uk/1/hi/technology/10132877.stm
Looks like Twitter has finally figured out how to make money out of the millions of users it has, according to a piece in Marketing Week
Users will now begin to see sponsored tweets at the top of some Twitter.com search pages. They will take the form of an ordinary tweet from the brand but will be clearly labelled as ’Promoted’ to distinguish paid for tweets to normal tweets.
According to Twitter, they are ensuring that the ad model does not harm the user experience by ensuring that sponsored tweets “meet a higher bar” than regular tweets, with Twitter getting rid of any Promoted Tweets that users are not interacting with by retweeting, favouriting or replying.
Biz Stone, founder of Twitter, said, “Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we’ve resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner.”
It remains to be seen whether users get turned off by advertising and whether they over do it. Also and perhaps more importantly for the advertisers, will it work? My experience generally with Twitter is that the traffic it brings is very low quality and very rarely does anything useful on my site!.
There seems to be an increasing amount of talk about diversity recruiting, and not just in pharma. By diversity recruiting I mean ensuring that you recruit a diverse range of candidates within your company. In reality this might mean that you broaden your recruitment net to include sites that, for example are used by minority groups based on race, colour, age, disability, religion. It may even amount to positive discrimination, as the BBC have stated:
“Under such a plan, if two job candidates met the required standards, the candidate whose ethnicity is under-represented in the force would be selected.” (BBC, 19th April 2007)
A few useful diversity recruitment resources:
Some pharma companies are making progress in diversity recruiting by promoting themselves well
What is immediately noticeable however, is the fact that all these diversity job boards are USA based – what is the UK, or indeed the European pharma industry doing about diversity recruitment? - and what strategies are in place?
Google are stepping up their “social media” integration with gMail by a new featured called Buzz. This allows interaction with your contacts and social media websites though the gMail account. In some respects it seems to be competing with Wave, but I guess its just another string to their social-bow.
Gatszu.com is claiming to be a fast and transparent recruitment solution and the start of a new revolution…
The online recruitment marketplace that connects employers seeking talent to approved recruiters across the UK
Launched in February 2010, gatszu.com, in association with The Sunday Times HR Business Network, is an online recruitment marketplace that connects employers seeking high quality candidates to specialist recruiters in the UK. Giving employers the opportunity to set their own fixed fee, centralise their recruitment process and gain access to a far wider pool of talent than ever before.
Not sure myself yet, but its probably worth knowing about.. http://www.gatszu.com/
I came across this today http://twitiq.com/ its a twitter “client”, that allows you to manage your Twitter account though an interface that is like Twitter only better. You can have multiple twitter accounts, and manage them quite well. You may prefer tweetdeck, but I think this is quite neat.
I’m back from Christmas and from snowboarding in the Alps – getting used to all this snow at home now! Even managed to have a snow kiting (snowboard and kitewing) session a couple of miles from my house at the weekend. Brilliant.
