Archive for the ‘Rant’ Category

Fully Graphical Emails – what are they good for?

October 19th, 2015 No comments

Is it just me who reads emails in Outlook with the preview pane?
Whilst I like good graphics as much as the next marketeer, when I end up looking at emails like this, I’m concerned that it’s missing the point.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements from, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

All I can tell, is that is that is something to do with multi-channel support, and I can start a free trial!


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The Irony of Sales Force

April 30th, 2015 No comments

Just had a voice mail from Sales Force, including a first name and phone number, however, when I call them I don’t know which department he’s in – so have to select an option and try “switchboard”. However, when I speak to someone there,  they have no idea who he is.

Is it just me, or would you think that a company that provides ” customer relationship management” services, would know who called who, and why.

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It’s time to do away with a project focused view of the web

March 18th, 2014 No comments

This looks interesting

It’s time to do away with a project focused view of the web | Econsultancy

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Why No RSS for News?

December 19th, 2013 No comments

Why is it that so few companies provide us with RSS feeds of their news?

I know RSS has been around for a long time (in web terms) but with my “PharmiWeb editor” hat on, I find it incredibly useful to keep track of multiple companies (and topics) in one place. Tools like Feedly, make it very simple.

However, probably less than 10% of companies provide a News RSS feed. Which means I either have to trawl round dozens of sites, or as is more often the case, I don’t bother. I’m not sure who’s missing out most?

Now there are tools to turn a website into an RSS feed, but I’ve not found them to be very intuitive or easy to set up: but why should I need to do this, when its far simpler for every company’s website to provide it for me.

Come on guys, make 2014 the year of RSS.

Categories: Ideas, Rant, Tools Tags: ,

Time for another rant – email unsubscribing

October 18th, 2012 No comments

Each day I, as well as everyone else on the planet, get a whole bunch of  ”junk” email. Most of this is fairly harmless promotional stuff as all the enhancement drugs and Nigerian 401 scams have been filtered out by the time I get them. But in any case, each day, as part of my routine, I try to un-subscribe from a few of them,  in the misguided hope that my “wanted:unwanted” email ratio will not continue to grow exponentially.  However, as I have numerous email accounts (which I don’t believe is unusual these days) I  forward all my accounts to gmail. Its convenient, includes powerful spam filtering, can be accessed from anywhere, and of course is free.

The problem (and the rant) comes when :

  1. I click on the unsubscribe link – and I’m forced to login in order to “change my preferences” – usually of course, details are long forgotten, thus initiating a painful “forgotten password” – wait for email – login – change preferences sequence. Not only is this a waste of my time, it also annoys the hell out of me and makes me hate the organisation I am unsubscribing from even more!
  2. or.. I receive an email with an unsubscribe link. Yet, when I click on it I am forced  to add my email address. Or it simply creates an email back to the remove@ email address. However, if like me, your various email addresses end up in the same place, you have no idea which one the offending item was sent to in the first place! OK, check the “To” field. Nope, often this is a generic email that means I was simply BCC’d into a bunch of old junk email. No way to unsubscribe. Surely every email system these days uses a unique ID to identify me in their list, so that a simple click can remove me!? – Apparently not.

It should be compulsory for every “marketing” email to include a single click unsubscribe.


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The desperate acts of an ailing newspaper industry

October 17th, 2012 No comments

As most of us know, in the modern digital world, the sharing of content is positively & actively encouraged; you can see this on virtually every page of every website. This, it has been discovered, increases awareness of content, and thus traffic to your website. Every business under the sun is now actively creating “social media ” and “content marketing” strategies.

However, it appears that the UK’s once powerful, but ailing newspaper industry have decided they prefer the old world. I guess that they have no idea how the modern world operates, and their business models are so old nobody knows how, or has the courage to, change them. So the 8 major newspaper groups in the UK have set up The Newspaper Licencing Agency (The NLA). The NLA  exists with the sole purpose of trying to squeeze as much out of the old world before it disappears. However, they seem to have overlooked the fact that what they are doing is actually causing their own industry’s premature demise.

Now I understand that good journalism costs money, and I understand that reporters and editors want to be paid too, but all ancient industries needs to change, and, as the music and film industries have found out, you can’t fight evolution. Does anyone remember the “Home Taping is Killing Music” campaigns?  – I don’t think it did.

Clearly, most of us now read most of our news on-line (and mostly for free), and as a consequence, the newspaper industry is struggling as the sales of newspapers diminish. (Personally, I still buy a Sunday paper, but read daily news from the BBC & Google). However, the moment you start to restrict the flow of news headlines, you are killing access to the very audience you want to buy your product. uses a news feed from a reputable news service called Moreover. The news headlines are fed to us and we display those on the homepage of the website.  Should any unsuspecting visitor click on one of these headlines, they are immediately taken away from the site and to the origin of the news, wherever it may be. The NLA in the wisdom have decided that this should be £icensed: and the license is based on the number of staff we have – regardless of who does what and what we do with the content.

So forgive me if I’m missing something here. The traffic that I send from – directly to the content source (some of whom are their members)… they want ME to pay for? Surely, I should be charging them for sending them traffic?

I’m sure if I asked the newspapers to pay ME to host my classified advert (After all I wrote it, so the copyright is mine) – they would laugh.

I believe that The  NLA (Newspaper Licencing Agency) are currently in the process of hammering in their own industry’s coffin nails.  I for one, have removed any NLA content from my website.

Time to rethink your business model guys.

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Thanks to the Spammers

October 17th, 2012 No comments

Thanks to the spammers, I’ve had to delete over 57,000 “posts” and thousands of “subscribers”. Which is a shame as I’ve had to delete my own posts and content too. Ah well, nothing lasts forever, so maybe its time to rethink the site and the content anyway.

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