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Archive for the ‘Pharma Marketing’ Category

List of Pharma companies on Twitter

March 31st, 2011 0 Comments

Social Media “guidelines” in Pharma

August 19th, 2010 0 Comments

I’m trying to gather together as much information as I can on policies and guidelines for using Social Media within Pharma / Biotech / Healthcare / Life sciences.

It seems that very few organisations have really got this nailed, and maybe there should be more open discussion about this. Possibly even have some industry guidelines.

If you have some guidelines or policies that you can share – drop me a line – I’d be keen to hear about them

Thanks

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US FDA warns pharma firm about Facebook promotion

August 18th, 2010 0 Comments

Looks like Novartis are the first pharma company to have had their knuckles wrapped by the FDA over social media promotion, after they include a Facebook share link on a website. “…to promote Tasigna is incomplete and misleading”

Read the Letter from the FDA here (PDF)

http://www.macworld.co.uk/digitallifestyle/news/index.cfm?olo=rss&NewsID=3234596

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