US FDA warns pharma firm about Facebook promotion
Looks like Novartis are the first pharma company to have had their knuckles wrapped by the FDA over social media promotion, after they include a Facebook share link on a website. “…to promote Tasigna is incomplete and misleading”
Read the Letter from the FDA here (PDF)
http://www.macworld.co.uk/digitallifestyle/news/index.cfm?olo=rss&NewsID=3234596
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Categories: Pharma Marketing
