Looks like you can now link your LinkedIn account to twitter, to find out from your LinkedIn contacts, who to follow. Quite useful, as I’ve found a bunch of people I wanted to follow, but wasn’t!
I’m trying to gather together as much information as I can on policies and guidelines for using Social Media within Pharma / Biotech / Healthcare / Life sciences.
It seems that very few organisations have really got this nailed, and maybe there should be more open discussion about this. Possibly even have some industry guidelines.
If you have some guidelines or policies that you can share – drop me a line – I’d be keen to hear about them
Thanks
Looks like Novartis are the first pharma company to have had their knuckles wrapped by the FDA over social media promotion, after they include a Facebook share link on a website. “…to promote Tasigna is incomplete and misleading”
Read the Letter from the FDA here (PDF)
http://www.macworld.co.uk/digitallifestyle/news/index.cfm?olo=rss&NewsID=3234596
A nice article on how to avoid a social media disaster by creating good company policies
http://mashable.com/2010/08/09/prevent-social-media-disaster/
Plus there’s a useful link to a number of corporate policies here:
http://socialmediagovernance.com/policies.php
and Roche’s Social Media policy here:
http://www.roche.com/socialmedia
as well as Pfizer’s social media activities here:
This looks interesting:
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