Twitter to start ad sales
Looks like Twitter has finally figured out how to make money out of the millions of users it has, according to a piece in Marketing Week
Users will now begin to see sponsored tweets at the top of some Twitter.com search pages. They will take the form of an ordinary tweet from the brand but will be clearly labelled as ’Promoted’ to distinguish paid for tweets to normal tweets.
According to Twitter, they are ensuring that the ad model does not harm the user experience by ensuring that sponsored tweets “meet a higher bar” than regular tweets, with Twitter getting rid of any Promoted Tweets that users are not interacting with by retweeting, favouriting or replying.
Biz Stone, founder of Twitter, said, “Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we’ve resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner.”
It remains to be seen whether users get turned off by advertising and whether they over do it. Also and perhaps more importantly for the advertisers, will it work? My experience generally with Twitter is that the traffic it brings is very low quality and very rarely does anything useful on my site!.
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