Is Your Website User-Centric or Company-Focused?
Nice Article on High Ranking Advisor by Karon Thackston on copy writing for your website. Essentially does your company website simply talk about you and what you do, your products etc, or does it focus on how you can help your customers.
I have actually seen countless websites that completely ignore the site visitor. Not a single “you” or “your” on the entire page. Everything…every last sentence revolves around “us,” “we” and “our.” Can you just imagine what type of telephone or face-to-face conversation that would be? For some reason, placing information online instead of communicating verbally gives license to be completely self-centered…
Read the full article Here
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Categories: Copy Writing
