Nice Article on High Ranking Advisor by Karon Thackston on copy writing for your website. Essentially does your company website simply talk about you and what you do, your products etc, or does it focus on how you can help your customers.
I have actually seen countless websites that completely ignore the site visitor. Not a single “you” or “your” on the entire page. Everything…every last sentence revolves around “us,” “we” and “our.” Can you just imagine what type of telephone or face-to-face conversation that would be? For some reason, placing information online instead of communicating verbally gives license to be completely self-centered…
Read the full article Here
Beyond.com, Inc., the world’s largest network of niche career communities, released a survey showing graduating college students rely heavily on their university career centers and prefer to use niche job sites over general job boards and social networking sites. I found their results almost perplexing because nearly every student I speak with has never been to their career center nor heard of niche job boards in their industries.
http://www.beyond.com/i/md459/media/in-the-news/survey-college-graduates-going-niche-not-social-in-their-job-search.htm
This is quite an old report, but I came across it and thought it was worth sharing
New research published today (October09) by the Department for Work and Pensions (DWP), shows that racial discrimination in recruitment still exists towards ethnic minority people.
The study showed discrimination occurred for those applying for jobs with a name suggesting they were from an ethnic minority, rather than white British. For every nine applications sent by a white applicant, an equally good applicant with an ethnic minority name had to send sixteen to obtain a positive response.
Three applications were sent to 987 advertised job vacancies giving a total of 2,961 applications. Applications were made to private, public and voluntary sector employers of varying sizes.
The public sector vacancies included in this study – which usually required standard application forms, did not discriminate at this initial stage of recruitment. This suggests that discrimination might be reduced by the use of standard application forms.
http://www.dwp.gov.uk/newsroom/press-releases/2009/october-2009/dwp047-09-191009.shtml
