Novartis Oncology using video to recruit
Novartis Oncology have launched a great recruitment campaign using employee video testimonials as the focus.
Its called the Open Employee Generation campaign:
Year after year, companies try to attract top talent with want ads and job descriptions that show off the company, but don’t explain why talent should want the job. Which is why, with hundreds of positions to fill in 2009, Novartis Oncology is overhauling its strategy for attracting and hiring top talent by letting its employees tell job applicants exactly why they enjoy coming to work for the leading oncology company every day.
This innovative approach is based on the simple concept that employees are the best and most authentic channel for communicating the value of a work environment. Job seekers are invited to view video testimonials, available on Novartis Oncology’s global careers site, which were created as part of a global campaign that asked Novartis Oncology employees to share and celebrate the unique stories taking shape at Oncology locations around the world.
The Open Employee Generation campaign succeeds not only in providing valuable stories for the external community. It also unites Novartis Oncology’s global community around one common goal: helping cancer patients live longer, better lives.
Nice work Novartis – I wonder if they are on YouTube too?
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