Although its a bit old now, I still love this presentation about Social Media...
If you are looking to monitor your brand or your company online, or even monitor the activity on specific keywords, you can use google alerts, but a far better tool is http://www.trackur.com/ it costs a few quid a month, but well worth it.
TrackUr
Other Brand Monitoring tools here
I came across a nice looking site.. http://www.zubka.com/ - you can refer a friend to a job role and get a referral fee. Actually quite a large referral fee. I was wondering if referral campaigns actually works – have you tried? Either externally or as an internal campaign. – Let me know.
Zubka only has 19 jobs listed, so they won’t be setting the world on fire yet, but its a nice idea. Although I have no idea how long they have been around. Candidate referrals was something we’ve thought about for PharmiWeb.com, but never got round to – so I’d be interested to know your thoughts, ideas, criticisms.
Over the last 2 days, I’ve had problems getting onto Twitter, and I’m not the only one.
Service Temporarily Unavailable
The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
Additionally, a 403 Forbidden error was encountered while trying to use an ErrorDocument to handle the request.
In some respects I’m not surprised by the problems, after all its free, and its ridiculously popular, so the hardware needed to run it must be pushed to the limits. Who’s paying for it? I’m certainly not, and in these days of “build it and then figure out the business model” are we expecting too much when we include a free service in our marketing mix.
Twitter are clearly aware of the problem and have recently updated their terms and conditions to “leave the door open for advertising,” Co-founder Biz Stone wrote on a company Web site Thursday. “We’d like to keep our options open.”
Personally I’m not sure that the advertising model is the way to go…
Why should it be free anyway? In my experience, twitter is increasingly filling with spam, with an increasing number of followers being “make a fast buck” or “increase your followers” or worse still.
Personally, I think that if it was a paid service or a 2 tier service with a paid option somehow, I think that would limit following and followers to those that are actually interested, not just those that think that increasing their follower-numbers as the ultimate aim.
Twitter, I believe, is part of the social evolution, and in 2 years time we will laugh and wonder why we thought it was so good. The applications that use Twitter are getting better and more sophisticated; but I wonder if Google’s Wave will make it obsolete?
A wonderful article about social media and what it means, maybe…
http://ilovesocialmedia.net/2009/08/30/social-media-the-beautiful-and-intelligent-woman/
I came across this last night, www.hunting4.co.uk/jobs - its a new jobs aggregator, or sorts. They dont have many jobs there yet (752) and only have 11 pharma jobs but they claim to push your jobs to :
So this might save you a bit of time if you were going to post jobs to those sites anyway. There is no automated way of posting as far as I can see, but it is free! PharmiWeb.com posts to most of those partners anyway, but its not a bad selection, and presumably will grow over time.
I’ll give it a go with a few key jobs. If you do this, dont forget to tag them (see UTM codes) so that you can track the success rates..
http://www.hunting4.co.uk/jobs/index.php
“hunting4.co.uk distributes jobs over multiple job search engines for improved coverage…”
Following on a discussion I was having recently about measuring your SEO success with regard to Search Engine ranking, here is an interesting article from Jill Whalen of High Rankings, saying don’t bother!
Read the full article here: SearchEngineLand
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