Digital Marketing, e-Resourcing and Social Media Marketing in Pharma
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The Power of Bing.

One aspect of Bing that seems to have been overlooked by many is the RSS (yes I’m still obsessed). You can create an RSS feed for ANY search, simply by putting “&format=RSS” on the end of the search string. Thats pretty damn powerful.

So if you want to keep tabs on a particular topic then you can run a query and create an RSS for your feedreader. You can so a similar thing too with GoogleAlerts too.

Lets assume for example I want to keep track of “Pfizer”.

http://www.bing.com:80/news/search?q=pfizer&go=&form=QBNR&format=rssĀ 

Simple. You can of course also use that as a news feed on your site. You do of course get a lot of rubbish returned, but hey, its free.

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  1. How do I get my site onto BING?
  2. Keep your sitemaps up to date
  3. Obsessed with RSS!
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