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Know your target audience

This might sound obvious, but before you undertake ANY marketing, you need to define who it is you are targeting. That might be geographically, demographically, what sector etc. 

PharmiWeb.com currently has a two target audiences:

  1. Potential candidates
  2. Potential clients

Of course these are split into different segments, by country, by candidate job type (sales, clinical etc), but once you have defined them, you can start to figure out where they hang out…

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